Paste a competitor URL. Get a founder-ready brief.

RivalBrief turns a public product page into a structured competitor brief — positioning, ICP hypotheses, pricing signals, features, and opportunity moves — in minutes. No calls. No agency. No busywork.

Start free — 3 creditsSee what's inside

No credit card for the free credits. 1 credit = 1 brief.

Built for indie hackers & solo SaaS · Self-serve · EN-first

“Replaced my weekend of tab-hopping.” — Founder, micro-SaaS
“Pricing + messaging in one doc I can share with a co-founder.” — Solo builder

How it works

1

Paste a URL

Homepage or pricing page of a public competitor. Optional: add your own URL for a light “vs you” contrast.

2

We fetch public pages

Home, pricing, features, about — within fair limits. No login walls. No scraping behind auth.

3

Get your brief

Snapshot, messaging, ICP hypothesis, pricing signal, feature clusters, strengths/gaps, and 3–5 opportunity moves — plus sources and confidence notes.

Generate your first brief free

What's inside every brief

  • SnapshotName, one-liner, category, CTA
  • Positioning & messagingHero, value props, tone
  • ICP hypothesisWho they seem to sell to (labeled as hypothesis)
  • Pricing signalPublic plans if visible
  • Feature landscapeClustered from the site
  • Strengths / gapsEvidence-based hypotheses
  • Opportunity movesActionable ideas for your product
  • Sources & confidenceWhat was found vs. inferred

Who it's for

Solo founders validating pricing or positioning
Indie hackers shipping weekly and watching rivals
Small product marketers who need a fast snapshot — not a retainer

Not for: enterprise CI teams, due diligence, or anyone expecting guaranteed completeness or human research.

Pricing

All prices in CHF. Estimates for planning; checkout shows final total.

Free

CHF 0

  • 3 free credits (1 credit = 1 brief)
  • Full brief structure
  • Markdown view + copy
Claim 3 free credits

Starter

CHF 19 / month

  • 15 credits / month
  • PDF export
  • Small rollover (up to 5 credits)
  • Email support (async)
Start Starter

Builder

CHF 39 / month

  • 40 credits / month
  • PDF + priority queue
  • Optional own-URL “vs you” emphasis
  • Best for weekly competitor checks
Start Builder

Optional later: Credits pack CHF 12 / 10 credits · Annual plans (~2 months free).
Cancel anytime via customer portal. Unused free credits don’t renew as a subscription. Stripe checkout ships next.

FAQ

Is this legal / scraping?

We only fetch publicly available pages you point us at, with rate limits and page caps. We do not bypass logins or paywalls.

How accurate is the brief?

It’s an AI-assisted summary of what we could fetch. Hypotheses are labeled. Always verify critical numbers on the source site.

Do you offer calls or custom research?

No. RivalBrief is self-serve by design.

What happens to my URLs?

Used to generate your brief and operate the service. See our Privacy Policy. Don’t submit secrets or non-public URLs you aren’t allowed to process.

Refunds?

Billing issues: contact support within a reasonable window. Consumed credits for successfully generated briefs are generally not refundable — policy TBD at launch.

Ship smarter competitive checks — without the research rabbit hole.

MVP is live — generate a brief with your free credits.

Generate a brief — 3 free credits

or email hello@rivalbrief.ai